Complete Digital Marketing Course



Course Overview

Target Audience

  • Beginners with no prior experience in digital marketing
  • Intermediate learners looking to expand their knowledge

Course Duration

  • 10 weeks (3 sessions per week, 2 hours per session)

Prerequisites

  • Basic understanding of the internet and social media

Course Structure

Module 1: Introduction to Digital Marketing (Week 1)

  • Session 1: What is Digital Marketing?

    • Definition and importance of digital marketing
    • Key components of digital marketing

  • Session 2: Overview of Digital Marketing Channels

    • SEO, SEM, Content Marketing, Social Media, Email Marketing, Affiliate Marketing

  • Session 3: Digital Marketing Strategy

    • Setting goals and objectives
    • Understanding target audiences and buyer personas

Module 2: Search Engine Optimization (SEO) (Weeks 2-3)

Week 2: SEO Fundamentals

  • Session 1: Introduction to SEO

    • What is SEO and why is it important?
    • How search engines work

  • Session 2: Keyword Research

    • Tools for keyword research (Google Keyword Planner, SEMrush)
    • Analyzing and selecting keywords

  • Session 3: On-Page SEO Techniques

    • Optimizing title tags, meta descriptions, and headers
    • Content optimization and keyword placement

Week 3: Off-Page SEO and Technical SEO

  • Session 1: Off-Page SEO Strategies

    • Link building techniques
    • Social signals and online reputation management

  • Session 2: Technical SEO

    • Site structure, mobile optimization, and page speed
    • Understanding XML sitemaps and robots.txt

  • Session 3: SEO Tools and Analytics

    • Introduction to Google Analytics and Google Search Console
    • Measuring SEO performance

Module 3: Content Marketing (Weeks 4-5)

Week 4: Content Creation and Strategy

  • Session 1: What is Content Marketing?

    • Types of content (blogs, videos, infographics, etc.)
    • Content marketing goals and metrics

  • Session 2: Developing a Content Strategy

    • Creating a content calendar
    • Audience research and content ideas

  • Session 3: Writing for the Web

    • Best practices for writing online content
    • SEO considerations in content creation

Week 5: Content Distribution and Promotion

  • Session 1: Content Distribution Channels

    • Social media, email, and other distribution platforms

  • Session 2: Measuring Content Marketing Success

    • Key metrics for evaluating content performance
    • Tools for content marketing analytics

  • Session 3: Project 1 - Creating a Content Marketing Plan

    • Hands-on project: Develop a content marketing plan for a brand

Module 4: Social Media Marketing (Weeks 6-7)

Week 6: Social Media Platforms

  • Session 1: Overview of Major Social Media Platforms

    • Facebook, Instagram, Twitter, LinkedIn, TikTok

  • Session 2: Creating a Social Media Strategy

    • Setting goals, choosing platforms, and defining target audiences

  • Session 3: Content Creation for Social Media

    • Best practices for creating engaging social media content

Week 7: Social Media Advertising and Analytics

  • Session 1: Introduction to Social Media Advertising

    • Overview of paid advertising options on social platforms

  • Session 2: Measuring Social Media Success

    • Key performance indicators (KPIs) for social media
    • Tools for social media analytics

  • Session 3: Project 2 - Developing a Social Media Campaign

    • Hands-on project: Create a social media campaign for a brand

Module 5: Email Marketing (Weeks 8-9)

Week 8: Email Marketing Fundamentals

  • Session 1: Introduction to Email Marketing

    • Importance of email marketing and its benefits

  • Session 2: Building an Email List

    • Techniques for growing your subscriber list
    • Opt-in forms and lead magnets

  • Session 3: Crafting Effective Emails

    • Best practices for email design and writing

Week 9: Email Marketing Automation and Analytics

  • Session 1: Email Marketing Tools

    • Overview of popular email marketing platforms (Mailchimp, Constant Contact)

  • Session 2: Automation Strategies

    • Setting up automated email campaigns

  • Session 3: Measuring Email Campaign Success

    • Analyzing open rates, click-through rates, and conversions

Module 6: Paid Advertising (SEM) and Analytics (Week 10)

  • Session 1: Introduction to Search Engine Marketing (SEM)

    • Overview of Google Ads and paid search advertising

  • Session 2: Creating Effective Ad Campaigns

    • Writing compelling ad copy and selecting keywords

  • Session 3: Google Analytics and Performance Measurement

    • Understanding Google Analytics for tracking paid campaigns
    • Key metrics to evaluate the success of SEM

Final Project and Course Review

  • Session 1: Project Planning

    • Outline and plan a final project (students choose their own digital marketing campaign)

  • Session 2: Project Development

    • Work on the final project with instructor support

  • Session 3: Project Presentation and Feedback

    • Present final projects to the class for feedback

Additional Resources

  • Recommended Books and Online Courses
  • Digital Marketing Tools and Software
  • Community and Networking Opportunities

Conclusion

By the end of this course, participants will have a thorough understanding of digital marketing strategies and techniques. They will be equipped to create and execute digital marketing campaigns, measure their effectiveness, and adapt to the ever-evolving digital landscape.